You don’t have to be a UX designer to spot out some basic and common problems in the overall UX delivered by too many web views out there. And if you’re a UX designer, chances are that you miss some key points especially in the area of mobile devices and overall performance. This talk is about seven golden rules of UX applied to web pages – including drop-down content, input of dates, picking lists, images. Concretely the talk discusses patterns and JavaScript frameworks (Image Engine, WURFL.js, typeahead.js, various Bootstrap and jQuery plugins) that can be helpful in your everyday frontend development. The talk is agnostic of any “large” development framework like Angular or React, so no one will be left behind!